Aaron Darling painting a large-format mural from a lift
Aaron Darling

Turns Your Business Into a Landmark.

Twenty years. Hundreds of walls. One mission — give your business a story people can see, touch, and share.

"When people stop at your wall, they stop at your business."

Businesses that trusted a wall to Aaron.

Circuit of the AmericasSXSWBlack PumasTacodeliThe Boring CompanyKetraShiner BeerGateway ChurchWoodlawn Baptist ChurchSt. Edward's UniversityAustin City Limits Music FestivalThe YardKIPP Public SchoolsAustin GamblersLago Vista Brewing CompanyTejas Camp and RetreatJewboy BurgersSLAB BBQApplied MaterialsCircuit of the AmericasSXSWBlack PumasTacodeliThe Boring CompanyKetraShiner BeerGateway ChurchWoodlawn Baptist ChurchSt. Edward's UniversityAustin City Limits Music FestivalThe YardKIPP Public SchoolsAustin GamblersLago Vista Brewing CompanyTejas Camp and RetreatJewboy BurgersSLAB BBQApplied Materials
Step 01

Choose Your Size

Every landmark starts with the right size. Here's how to find yours — each tier is built around what a real wall looks like for a real business.

Accent lily mural

Accent

$5,000 – $10,000

Up to 200 sq ft — think accent wall or small exterior

A focused, high-impact piece. One subject, bold execution, built to anchor a space without overwhelming it. Perfect for entryways, hallways, or smaller building faces.

  • 2 to 4 color palette
  • 1 to 2 primary subjects
  • 1 to 2 Easter Eggs
Vikings baseball field mural

Essential

$10,000 – $15,000

200 to 400 sq ft — think single feature wall

A bold statement inside your restaurant, retail space, or office. About the size of a two-car garage door. Visible, impactful, and built to stop people in their tracks.

  • 3 to 5 color palette
  • 1 to 3 primary subjects
  • 1 to 3 Easter Eggs
Bastrop longhorn mural

Signature

Most chosen

$15,000 – $30,000

400 to 600 sq ft — think building exterior or large interior

Multiple focal points. Deeper story. The kind of wall people photograph and share. This is where your brand becomes a destination.

  • 5 to 10 color palette
  • Multiple focal points
  • 1 to 7 Easter Eggs
Tejas building exterior

Landmark

$30,000 – $60,000

600 to 1,000 sq ft — think full building exterior

This is the mural people drive to see. Full exterior, destination-level scale, layered storytelling that rewards every visit. Built to be an attraction for generations.

  • Extensive detail
  • Advanced color blending
  • 1 to 10 Easter Eggs

Custom

1,000 plus sq ft

Complex scope or multi-wall projects. Quoted individually.

Let's Talk
Step 02

Tell Your Story

Your mural is only as powerful as the story behind it. Before Aaron picks up a brush, you fill this in. Every mural is built from the inside out — your story on the wall, not just art on a building.

1

Your Brand Colors

The palette that already represents you. Aaron builds from what your audience already recognizes.

2

Your Mission or Tagline

The sentence that defines why your business exists. This becomes the anchor of the visual story.

3

The People You Serve

Who walks through your door? Your mural should speak directly to them before they ever step inside.

4

A Moment or Memory

A founding story, a turning point, something that made your business yours.

5

Anything That Makes You, You

An inside joke. A recurring symbol. Something your regulars already love. Bring it — Aaron will find a way to weave it in.

Step 03

Add Your Easter Eggs

Easter Eggs are hidden details buried inside the mural — things only your regulars will find. They're different from your story. Your story shapes the mural. Easter Eggs reward the people who keep coming back and turn your wall into a social media moment that never stops giving.

A loyal customer's face hidden inside the mural
Your founding date woven into the background detail
An inside joke only your team knows — hiding in plain sight

Essential

1 to 3

Easter Eggs

Signature

1 to 7

Easter Eggs

Landmark

1 to 10

Easter Eggs

Colorful cityscape indoor mural

Lock It In

One call with Aaron to confirm your scope, timeline, and investment. Here's exactly what happens from that call to the day we break ground.

  1. 1

    Aaron confirms your scope

    One call to align on size, story, Easter Eggs, and timeline. Aaron sends your agreement.

  2. 2

    Submit your Design and Reservation Fee

    $2,000 secures your spot on the production calendar. Covers consultation, site evaluation, custom concept, and up to 3 revisions.

  3. 3

    Receive your custom mockup

    Aaron delivers your mockup within 7 to 10 business days. You'll see exactly what your wall will look like before a single drop of paint.

  4. 4

    Approve your mockup

    50% of your mural investment is due upon approval. This locks in your production start date.

  5. 5

    We build

    Remaining balance due upon completion. Final walkthrough included.

Every mural includes

  • Paint and labor
  • UV sealant
  • Surface assessment
  • General liability insurance
  • Custom mock-up
  • Final walkthrough

Equipment rentals such as lifts and scaffolding are the client's responsibility when required. A 3% processing fee applies to credit card payments. Design fee is not credited toward the final mural total.

Aaron Darling

Ready to Build?

One conversation is all it takes.

aarondarling.com512.299.8676aarondarlingstudios@gmail.com